Devoted e-readers, meanwhile, didn't do much better, thanks to slow rendering grayscale e-ink screens. On the flip side, smartphones are just too small for anything but a panel-by-panel reading. The clunky interaction and relative lack of portability made PCs less than ideal methods for this consumption. Of course, old media companies don't operate that way, and for the past decade or so, the quest has revolved around finding the most ideal way to repurpose existing comics formats for new devices. Cartoonists should, therefore, take advantage of this new found freedom.
The concept, simply put, is that electronic mediums afford artists an infinite space on which to create their work. Way back in 2000, cartoonist turned comics theorist Scott McCloud discussed infinite canvas in his book Reinventing Comics.
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